As we head into 2020, we all know that ecommerce sales are exploding, while traditional retail is in decline. But what are the stats to prove it?
According to Digital Commerce 360, we’re spending almost 18% more online in 2019 vs 2018. The data shows “consumers worldwide will spend nearly $3.46 trillion online in 2019, up from $2.93 trillion in 2018”.
These numbers are huge, and one of the biggest weekends of them all is Black Friday to Cyber Monday, also known as Cyber Week.
When doing the research, we found that Black Friday brick and mortar store visits dropped 9% last year, while ecommerce sales increased 23%.
Amazon Can’t Be Stopped
There’s one giant in the digital commerce space: Amazon.
The company accounted for 56.6% of all online sales on Black Friday in 2018. For one company, that’s a huge proportion of sales, leaving the remaining amounts for all other retailers combined.
One crazy thing though? Amazon’s Prime Day is even bigger! Amazon’s annual Prime Day sale, held in July, surpassed Black Friday and Cyber Monday sales for the first time in 2019. The retail giant shipped 175 million products during the two-day event.
Mobile Shopping Grows
Smartphones and improved mobile networks have definitely compelled consumers to do primary and secondary shopping on their phone.
Research from Adobe Analytics shows that in 2018, 67% of all digital traffic generated on Black Friday came from mobile devices, compared to 61% in 2017.
One practical takeaway for business owners is to always try to improve site loading, as conversions to online sales are highly affected.
One study by the National Retail Federation found 66% of all American consumers used mobile devices to compare products and prices in the weekend following Thanksgiving.
What this shows is that consumers may be not as comfortable buying on mobile for larger purchases, and still prefer the larger desktop experience. Nevertheless, mobile is rising and will continue to play a huge part.
How do you plan on spending your hard-earned paychecks this year?
While some claim that they don’t fall for the Cyber Week sales, research shows that 86% shoppers are planning to take part in Black Friday, Cyber Monday or other pre-Christmas sales in 2019.
Take a look at the infographic below and use the data for your own holiday media and marketing planning.
Alex North is an American translator and content editor for WhatsTheHost.com living in Germany. She loves combining research with visual interpretations for maximum understanding – in any language.
GRAPHIC AND LINK
Link to graphic source: https://www.whatsthehost.com/black-friday-cyber-monday-statistics/